September has been a busy one for Marketing with Shelley, and looking back at everything I’ve worked on, it’s actually been a really rewarding month. I’ve spent a lot of time working with small businesses on different areas of their marketing, from social media and email campaigns to stepping back and looking at their overall marketing strategy. And that variety is probably one of the things I enjoy most. Helping small businesses get more from social media A big part of this

Hiring a full-time marketer can feel like the “proper” next step for a growing business. Then the costs appear: salary, recruitment time, employer National Insurance, pension contributions, software, training, holiday cover, and management time. For many small businesses, that is a heavy commitment before marketing has proved a steady return. Outsourcing offers a more flexible route. It gives access to experienced marketing support without taking on a permanent employee. The

Running a small business often means marketing gets squeezed into the gaps. A post between customer calls. An email written late at night. A “we really should plan this” conversation that keeps being pushed to next week. That’s where flexible freelance support can make a real difference. You don’t always need a full-time marketer. Sometimes you need someone who can step in, tidy things up, build a plan, and keep the right messages going out at the right time. For local busine

Running a small business means juggling many tasks at once. Marketing is one of the most important but also time-consuming parts. I’ve found that having a marketing support assistant can make a huge difference. It frees up your time so you can focus on what matters most: growing your business. Why Time Matters in Small Business Marketing Time is one of the most valuable resources for any small business. You might be handling sales, customer service, product development, and

Coming up with something to post on social media every week can become surprisingly time consuming. You know your business needs to stay visible, but after running the business, dealing with customers and everything else on your list, social media often gets forgotten. If you're looking for social media help for your small business in Hertfordshire, you don't necessarily need a big agency or complicated strategy. Sometimes you just need someone to help you get it done. What c

Some weeks make the point for you. This week, I have been busy helping clients with the marketing tasks that keep getting pushed to the bottom of the list. Not because those tasks are unimportant. Quite the opposite. They are often the jobs that bring in enquiries, remind customers a business exists, and keep things ticking along while the owner is dealing with the day-to-day work. The problem is time. A business owner might know they need to send an email, update their websi

Email marketing vs social media for small businesses in Hertfordshire. Learn which channel to prioritise and how to use both to attract and nurture customers.

If you run a small business in Cuffley, marketing can easily become one of those jobs you keep meaning to get around to. You might have a great business and plenty of happy customers, but staying visible still matters. That means keeping your website updated, posting regularly, emailing customers and promoting what you do. And all of that takes time. You don't need a huge marketing budget Getting marketing support doesn't have to mean hiring an agency or employing someone ful

A practical starting point for local business growth Marketing can feel overwhelming when you are running a small business. The most effective plan is often a simple one: understand your audience, choose a clear message, and focus on a few channels consistently. 1. Define your ideal customer Write down who you help, where they are based, and the problem they need solved. For Hertfordshire businesses, being specific about the towns, industries, and situations you understand ca

Marketing is one of those jobs that can easily get pushed aside when you’re busy running a business. You know you should be posting on social media, emailing customers, updating your website or promoting your services — but finding the time is another matter. If you’re looking for freelance marketing support in Cheshunt, outsourcing a few hours of marketing each month could make a big difference. What could you outsource? You don’t have to hand over all of your marketing. You

Marketing your small business can feel overwhelming. There are endless channels, trends and tactics telling you what you should be doing — from social media and SEO to email marketing and paid advertising. But effective marketing isn’t about trying to do everything. It’s about understanding your customers, choosing the right channels and creating a consistent plan that helps your business get noticed by the right people. Here’s how to build a small business marketing strategy

If you run a small business in Goffs Oak and struggle to find time for marketing, you are definitely not alone. For many local business owners, marketing is something that gets pushed down the list while you focus on customers, appointments, admin and actually running the business. I provide marketing support for small businesses in Goffs Oak and Hertfordshire, helping with the jobs you know need doing but don't always have time to manage. Local marketing support in Goffs Oak

Running a small business often means doing everything yourself. Looking after customers, keeping on top of admin, managing your finances and somehow finding time to market the business too. If you've found yourself searching for marketing help in Hertfordshire, freelance marketing support near me or someone who can simply take some of your marketing workload off your hands, that’s exactly where I can help. I provide flexible marketing support to small businesses across Hertfo

Marketing support that fits your business Running a small business often means balancing customers, operations and marketing at the same time. Flexible freelance marketing support can give you practical help without the cost or commitment of hiring a full-time employee. What can a freelance marketing consultant help with? From email marketing and social media to CRM, campaign delivery, content creation, website updates and reporting, the right support can help you stay consis

If you’re thinking about getting some help with your marketing, one of the first questions is usually: How much is this actually going to cost me? And that’s completely understandable. For a small business, taking on extra support can feel like a big decision, especially if you’re not ready to employ someone full time. The good news is that freelance marketing support can be really flexible. You don’t necessarily need a huge monthly budget, a long contract or an agency retain

Running a small business usually means doing a bit of everything. You’re looking after customers, managing the day to day, sorting admin, chasing invoices and somehow trying to keep your marketing going at the same time. And marketing is often one of the first things to slip when things get busy. The problem is, when your marketing stops, it can become much harder to bring in new customers consistently. The good news is you don’t necessarily need to employ someone to get help

If you've found your way to Marketing with Shelley, welcome! I thought it was about time I shared a little life update because, if I'm honest, life is busier than it's ever been. By day, I work full time as a Marketing Manager, leading marketing campaigns, email marketing, CRM, social media, website content, analytics, events and content strategy for a busy B2B organisation. Every week is different, and I genuinely love the variety that comes with modern digital marketing. Th

In today's fast-paced world, balancing your responsibilities can often feel overwhelming. From managing personal appointments to...

In today’s fast-paced world, effectively managing your time is crucial. The constant flow of emails and notifications from social media platforms can feel overwhelming. Many individuals and businesses struggle to keep up with their communications, leading to stress and burnout. The good news is that you can reclaim your time and enhance your focus. By letting us handle your emails and social media, you can rediscover the gift of time. The Email Overload Dilemma Email is a vit

The world of work is evolving rapidly. With technology at the forefront, businesses must find innovative solutions to enhance productivity. Enter virtual assistants (VAs)—highly skilled professionals who provide essential support remotely. Their role is growing, and organizations are beginning to realize the significant impact they can have on work efficiency. What Are Virtual Assistants? Virtual assistants are freelancers or contractors who specialize in providing administra