A Busy Month Behind the Scenes at Marketing with Shelley
September has been a busy one for Marketing with Shelley, and looking back at everything I’ve worked on, it’s actually been a really rewarding month.
I’ve spent a lot of time working with small businesses on different areas of their marketing, from social media and email campaigns to stepping back and looking at their overall marketing strategy.
And that variety is probably one of the things I enjoy most.
Helping small businesses get more from social media
A big part of this month has been social media marketing.
For small businesses, keeping social media active can easily become one of those jobs that gets pushed down the list. You know you need to post, but when you’re busy actually running a business, finding the time to plan content and think about what to say isn’t always easy.
This month I’ve been helping businesses plan and create social media content that feels natural to them and, importantly, has a reason behind it.
I’m a big believer that businesses don’t need to post for the sake of posting. Good social media should help people understand who you are, what you do and why they should remember you.
Creating email campaigns that people actually want to open
Email marketing has also kept me busy.
I’ve worked on email campaigns covering everything from the initial idea and messaging through to subject lines, calls to action and the overall structure of the campaign.
One thing I’m always conscious of is that nobody wants another long, overly complicated marketing email sitting in their inbox.
Sometimes the simplest message is the strongest.
It has been really satisfying helping small businesses turn what they want to say into email campaigns that are clearer, more focused and easier for their customers to engage with.
Looking at the bigger marketing picture
Not everything this month has been about creating content.
I’ve also spent time working on marketing strategies and helping businesses take a step back and look at what they are actually trying to achieve.
Who are they trying to reach? What makes their business different? Which marketing channels make sense for them? Is the activity they’re doing actually supporting their wider business goals?
For me, this is where marketing gets really interesting.
Social media posts and emails are important, but they work much better when they are part of a wider plan rather than lots of separate activities.
A month I’m proud of
When you’re busy, it’s very easy to move from one job to the next without really stopping to look at how much you’ve achieved.
September has definitely felt like that.
But looking back, I’ve helped small businesses with social media content, email marketing campaigns and wider marketing strategies, while working across different businesses with different audiences and different challenges.
It’s been busy, varied and occasionally a little hectic, but that’s also what has made it such a good month.
Marketing with Shelley is still something I’m continuing to build and develop, and months like this remind me how much I enjoy working with small businesses and getting stuck into the practical side of marketing.
Here’s to another busy month.
Comments